Aperitivo Culture Explained: How Italians Drink Before Dinner
Aperitivo is one of the most iconic rituals of Italian life — a moment that blends drinks, food, and social connection into a daily tradition. More than just a pre-dinner drink, aperitivo represents a way of living: slowing down, gathering with friends, and preparing the palate for the meal ahead.
What is Aperitivo?
The word aperitivo comes from the Latin aperire, meaning “to open”. Traditionally, it refers to drinks consumed before a meal to stimulate the appetite. In Italy, however, aperitivo has evolved into a cultural ritual — typically taking place in the early evening, between work and dinner, often accompanied by light snacks.
The Italian aperitivo ritual
Across Italy, aperitivo is less about drinking quickly and more about enjoying time together. It usually happens between 6:00 PM and 8:00 PM, when bars and cafés fill with people unwinding after the day. Drinks are served alongside small bites such as olives, nuts, chips, or simple appetizers. In cities like Milan and Turin, aperitivo can become more substantial (apericena), where drinks are paired with a generous buffet of food.
What do Italians drink during aperitivo?
Aperitivo drinks are typically light, refreshing, and slightly bitter — designed to awaken the palate without overwhelming it. Some of the most common choices include: Spritz-style drinks, combining bitter liqueurs with sparkling wine and soda; vermouth drinks, a fortified wine infused with herbs and botanicals; light Amaro, served over ice with citrus or in cocktails; sparkling wines, especially Prosecco; and Italian sodas, for a non-alcoholic option. The key is balance freshness, low alcohol, and a touch of bitterness.
Why bitterness matters
Bitterness plays an important role in aperitivo culture. It stimulates the appetite and prepares the palate for food, making the transition from day to evening more enjoyable. This is why ingredients like citrus peels, herbs, and roots are commonly used in aperitivo drinks — adding both flavour and structure.
Aperitivo at home
While aperitivo is often enjoyed at bars, it is just as important at home. Creating your own aperitivo moment does not require much: a well-chosen drink. a few simple snacks, and good company. A glass of vermouth over ice, a spritz, or a lightly chilled Amaro can instantly recreate the atmosphere.
A tradition that continues to evolve
Today, aperitivo culture is spreading far beyond Italy, embraced by those who appreciate a more relaxed and social approach to drinking. At the same time, Italian producers continue to innovate — creating new interpretations of classic aperitivo drinks while staying rooted in tradition.
Discover aperitivo drinks in Hong Kong
Aperitivo is not just about what you drink, but how you drink it — slowly, socially, and with intention. Explore collection of liqueurs and bring the ritual home.